Behind the SKU / Featured Conversation 01
BEHIND THE CONVERSATION.
Go beyond the surface and hear the experiences, decisions, and challenges that shape real businesses.
Watch on YouTubeA Podcast About Building Brands
EVERY PRODUCT HAS A STORY.
What's really behind the products on the shelf? The founders. The decisions. The mistakes. The breakthroughs. And the stories nobody sees on the packaging.
Real Businesses. Real Stories. No Fluff.
Behind the SKU
The Podcast
What's Behind the SKU?
MORE THAN A BARCODE.
Every brand has a polished story. We're interested in the one that happened before it.
Behind the SKU is a podcast about what it takes to build, operate, and grow product-based businesses— especially the parts that don't make it onto social media.
We explore the decisions behind the brand: product development, manufacturing, distribution, cash flow, mistakes, turning points, and the realities of scaling something from an idea into a business.
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Brand Building
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Manufacturing & Operations
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Retail & Distribution
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Money & Margins
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Mistakes & Lessons
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Growth & Scale
The Listening Room
THE EPISODES.
Real conversations from the people building, operating, and growing businesses. Watch featured conversations right here.
Behind the SKU / Featured Conversation 02
THE STORY BEHIND THE BRAND.
Hear firsthand perspectives on the realities of business, entrepreneurship, and building something that lasts.
Watch on YouTube
Behind the SKU / Featured Conversation 03
WHAT IT REALLY TAKES.
The lessons, turning points, and perspectives from those doing the work behind the products and brands.
Watch on YouTube
Keep Watching
MORE STORIES.
MORE CONVERSATIONS.
The conversations don't stop here. Explore the full collection, catch the latest interviews, and subscribe so you don't miss what's next.
Who We Want to Talk To
BUILT SOMETHING? LET'S TALK.
We aren't just looking for polished success stories. We're looking for people who have lived the business, learned the hard lessons, and have something useful to share.
The Brand Builders
Entrepreneurs turning a product idea into something customers actually buy.
The People Behind It
The leaders managing production, supply chains, retail, distribution, and the realities of growth.
The Experts in the Room
People with practical experience and hard-earned insight into what makes product businesses work.
No Perfect Story Required. Just a Real One.
Get Behind the Mic
GOT A STORY? WE WANT IT.
Start with a quick introduction. We'll carry your details into the full five-question guest application.
01
Introduce Yourself
Share your name, contact details, and brand.
02
Tell Us About Your Business
Complete five questions about your business and experience.
03
Get Your Next Step
Your answers are reviewed and routed through our guest application process.
START YOUR APPLICATION.
A few quick details. Your full application will open with everything already filled in.
THE STORY IS NEVER JUST THE PRODUCT.
Behind the SKU. Real conversations about what it takes to build a brand.